in Arabic, Oola means the first. Oola is a revolutionary brand that caters to the active woman who chooses to maintain an active, healthy lifestyle, while choosing to maintain her individual values. Oola provides clothes and accessories to women who otherwise have no access to outdoor activities due to the lack of fashionable, functional and modest activewear.Oola believes that every woman possesses the strength to push boundaries, redefine limits and overcome challenges. Equipped with the right tools, a woman can unlock her potential, achieving goals that may have seemed unreachable. Oola provides activewear that will enable women to push their fitness goals and challenge their limits. To plant a seed of empowerment is all it takes to lose one’s inhibitions. Oola is that seed.Oola’s logo was carefully designed to encompass the very essence of the Oola brand: It portrays motion and lightness through the layering of the double O dynamically and asymmetrically. The two Os are ascending to reinforce the breaking of boundaries and the drive to stop at nothing.