Fitness First is one of the world’s leading health and fitness companies owned and operated by Landmark Group, a leading retail organization in the Middle East and India. We have over 70,000 members in 60 clubs in 50 locations across the UAE, Bahrain, Qatar, Saudi Arabia, Jordan, and Kuwait.

We offer world-class facilities, the latest innovation, internationally accredited fitness experts, and the warmest customer experience.

Convenience is at the heart of everything we do. That’s why you’ll find our fitness experiences cater to your every need. We are open 7 days a week, have unlimited complimentary classes plus incredible added value through our Good Vibes program.

Fitness First is a global brand that originated in the UK — backed by an experience of over 17 years. Our purpose is clear: We are Fitness Leaders who inspire people to go further in life. Across the region, we align all members of staff under this purpose, working to bring health and fitness into more people’s lives.

We know that the biggest barriers to fitness are time and motivation, so we are inspiring people to work on their fitness in a way that suits their style and fits their increasingly busy lives. We bring this to life for our members through a new fitness philosophy, innovative fitness products, an enhanced club environment, a focus on service and expertise, and the development of a connected fitness platform.

Our brand belief is that fitness gives you the confidence, energy, and self-belief to go further in life.